Home > About us > Group Profile
 
 
       
   

Greenland Group, a leading comprehensive real estate
enterprise in China, ranks 96th place among Top 500 China
enterprises, No. 1 among China real estate enterprises and
7th place among Shanghai Top 100 enterprises.

In the past 19 years since establishment, being strictly
adhering to the corporate tenet of “Greenland, create better
life” and the development concept of “constructing and
enjoying harmonious Greenland together” as well as through
both industrial and capital operation, Greenland Group has
formed a diversified industrial structure: “energy and finance
sections develop simultaneously with core industry--- real
estate”. Greenland Group takes real estate development and
operation as its core and leading industry. The construction
projects cover more than 45 cities in 23 provinces in China,
including Shanghai, Beijing, Tianjin, Chongqing, Guangzhou,
Nanjing, Ji’nan, Hefei, Nanchang, Suzhou, Wuxi, Wuhan,
Changsha, Zhengzhou, Chengdu, Guiyang, Xi’an, Yinchuan,
Hohhot, Taiyuan, Shenyang, Changchun, Harbin, etc.; Energy
Group, Financial Group, Construction Group, Automobile
Service Group and other industrial groups have obtained great
strength with large scale.

Greenland Group shoulders great social responsibility and
bears contribution to society while developing itself. Greenland
Group has donated 200 million RMB setting up the largest
enterprise-named specific welfare foundation in Shanghai, the
Greenland Public Welfare Foundation. In the past 19 years
since establishment, Greenland Group has invested totally
more than 400 million RMB in the construction of symbolic
public greenbelts in Shanghai for free. In addition, Greenland
Group has donated totally 900 million RMB in charity, public
welfare, Shanghai EXPO 2010 and preferential treatment for
servicemen. Greenland Group has been awarded and honored
National Labor Day Certificate of Merit, Chinese Charity Award,
National Advanced Unit of Spiritual Civilization, and National
Civilization Unit etc. The brand “Greenland” has been certified
as “Chinese Famous Brand” by State Bureau of Industrial and
Commercial Administration.

Greenland Group has formulated the five-year development
plan and contrives to be a large enterprise group with world
class size & scale, operation & management level, brand
influence and sustainable development in 2015. With the
market-oriented, efficiency-centered strategy and the support
of advanced culture, we undertake cross-border and multi-
sector operations, and try to become top in China, and famous
at abroad with solid strength and sound administration. In
addition, we also concentrate on strengthening our capabilities
in operation concept, management system, resources
integration, and talent cultivation etc.